Founded in 2014, SmartRTB is a technology first company focused on resolving major pain points across the advertising landscape. We strive to improve marketing dollar efectiveness for advertisers, boost revenue for publishers, and create a friendly user experience. Through the operation of our Open Marketplace, which brings together buyers and sellers in a tech agnostic platform, we have observed the growing need for an industry shift towards viewable and efective ad placements. SmartRTB addresses the root of the problem via our SmartTAG, which is built from the ground up with viewability at its core. SmartRTB is the first platform to transact on viewable ad impressions. Providing publishers with free viewability monitoring and enterprise-grade insights - this is advertising evolved.