HabitSafe is a safety consultancy that uses the latest neuroscience and behavioural research to help organisations evolve their thinking about safety. To do this, it maps the organisation’s current thinking, identifies the barriers that exist to embracing the evolution and explores what can be done about it with leaders. Most organisations think of safety in terms of the physical environment (no hazards), people’s knowledge of any remaining hazards so they can be avoided and people’s choices. Although these ways of thinking about safety have merit, they are not enough to prevent many incidents, even serious ones. So, what’s missing? An understanding of what really drives an individual’s behaviour. The way our brain functions as we interact with the world can result in unintentional mistakes which can cause incidents. The solution is not just about explaining how our brain works; it is about learning to engage with people’s subconscious mind in a way that empowers them to become habitually safer. After all, we are creatures of habit. Neuroscience estimates that >90% of what we do is subconscious. This is not about psychology; it is about the biology that resulted from the human evolution. HabitSafe helps organisations appreciate the large role played by inattention in incidents. If people understand (without blame or fault) how unintentional mistakes are made and how these can be minimised, they comply more, make “safer” choices and contribute to a positive safety culture. This all helps to improve safety performance significantly. Cristian Sylvestre, the founder of HabitSafe, is a sought-after professional speaker having presented in over 50 conferences. Services provided include: • Safety Generation Assessments (Safety Climate Surveys), Past Incident Reviews and Inattention Surveys. • Training sessions for management on the neuroscience of inattention. • Advice to leaders on the best strategy to improve safety performance long term.