A global style destination for kids, AlexandAlexa.com is the leading e-tailer that specialises in kids’ fashion, toys, school and homeware. Boasting a label stable of high fashion designers as well as fledgling boutique brands, AlexandAlexa.com offers parents a one-stop premium shop when shopping for babies all the way up to teens. Since launching in 2007, our relatively young company has fast become a pioneer in the designer childrenswear market. We have a naturally entrepreneurial workforce, which reflects in everything from our campaign photography to the way we handle our deliveries. The creation of our parenting broadsheet, The Lexem, and our pivotal role working with charity Kids Company to launch Global Kids Fashion Week has lead British Vogue to praise our ‘innovative marketing approach’. The AlexandAlexa culture is typically one that rewards hard work. Our work parties are infamous (in a good way) and we operate a flexible work time structure that helps everyone manage their work/ life balance better. We encourage departments to work closely together (our warehouse and our main office are a stone’s throw from one another) – it’s a cliché, but it’s a family business and we’re keen to maintain that mind-set, even as we’re expanding quickly. We look after our talent and strive to make this business a place where careers are shaped and friendships are formed.