MovieMEASURE brings cutting edge innovation to Theaterical compliance for On-Screen Advertising and Theater Installations. The platform utilizes an optimized mobile application coupled with the patent-pending movieQU sound-recognition technology to seamlessly deliver real-time compliance data at the theater level. Analytics are delivered in a customizable form ready to become actionable intelligence. The same technology powers compliance for installations ensuring accuracy and certainty for theater and lobby materials installation throughout the US.