Kinovan is a creative media company specialising in crossmedia services and transmedia storytelling strategies. The Kinovan is a Crossmedia Production Unit, a vehicle designed and built to support film production and postproduction, to stream online and to project audiovisuals, interactive and transmedia contents, thanks to his 65" led smart TV screen and his 200 watts stereo sound system 2.1 for DOOH. The main feature of Kinovan is to provide a cross-media communication service able to relate the size online mobile communication, usually used individually, with offline spaces for social gatherings (squares, pedestrian islands), enabling organizations wishing to promote the cultural heritage or the social value of a project or brand, to achieve a specific and defined target, with an high level quality and quantity of viewers and potential users. Innovation in audiovisual production consists to integrate strategy transmedia storytelling with user contributions to provide the customer services and content where most need it and where the stronger the effectiveness of the communication is. As part of marketing strategies, the aim is to use the channel of the Digital Out Of Home in a creative and complementary way to the television 'mainstream' and to the the web (cross-media, crossplatform). The production of innovative content and experiences for entertainment and tourism correlated to the semantic richness of cultural heritage is an ideal counterpart to carry out projects and services in the field of utilization of cultural resources that valorize the asset and the public image of the owners of the goods in question (museums, foundations, organizations, etc.) with a transmedia storytelling that in addition to enhance heritage, will be able to fascinate for quality of content and to diversify on multiple platforms, protect intellectual property and unify the storyworld, narrative universe, with real life.