JA Latvia is one of the 42 Junior Achievement - Young Enterprise Europe and one of the 113 Junior Achievement Worldwide® network members providing diverse business education services and practical experience for over 16,000 students in Latvia annualy since 1991. JA Latvia symbolises a bridge that connects schools with business environment professionals; it represents a takeoff point for active and ambitious young people and their achievements. JA Latvia mission is to promote the development of Latvian national economy by participating in youth education, advancement of entrepreneurial skills and creation of a new generation of entrepreneurs utilizing the means of combining theoretical knowledge and practical training in the process of education in compliance with the economy in Latvia, Europe and the rest of the world. JA Latvia value is the practical business education of students; and therefore, JA Latvia slogan is as follows „Learning by Doing!”.