The Diamond District is Southwest Florida’s premiere diamond jewelry superstore providing the clear choice in value. In addition to offering the area’s largest selection of diamonds and diamond jewelry at or below internet pricing, Jason and Todd wanted to be able to serve the communities needs even further. To do so, they staffed their store with multiple GIA Graduate Gemologists to perform appraisals both on pieces purchased from the Diamond District and elsewhere. As metal and diamond prices continue to rise, it is imperative to update appraisals needed for insurance purposes more often than in the past. A focal point during the construction of the new store 6,000 square foot store at Coconut Point was to include a state of the art jewelry repair center; today the Diamond District has four full-time Master Jewelers on staff. Guests of Jason and Todd will enjoy complimentary beverages and Norman Love chocolate during their visit. All of these wonderful factors are what make up the Diamond District experience which simply cannot be had anywhere else in Southwest Florida.