Sheldons', Inc., the world headquarters for Mepps, the world's #1 lure, is located at 626 Center St. on the north side of Antigo, Wisconsin. We're just off Highway 45 North. Visit us the next time you're in the area. Take a guided tour, and watch us hand-make the world's #1 lure. See all of the 4000-plus lures Mepps manufacturers. We also have an impressive trophy room you won't want to miss! Mepps® is a French acronym for Manufacturier D'Engins De Precision Pour Peches Sportives. In English... Precision Equipment for Sport Fishing.