Zoo Games was an innovative leader in the interactive gaming experience. With a diverse portfolio of family-friendly video games that spanned generations, Zoo Games changed the way in which casual games were perceived by the industry and enjoyed by consumers. Zoo Games, Inc. offered its products on a multitide of consoles and platforms, reaching a broad audience through Wii, Nintendo DS, Playstation, PSP (Playstation Portable), iPhone, and PC. At the same time, Zoo's groundbreaking developments in accessories enhanced the gaming experience and changed the way in which video games were played. Having created the first third-party rifle accessory officially licensed by Nintendo for the Wii™ in 2009, Zoo Games was at the forefront of peripheral development. Some of the company's more notable game titles include Minute to Win It for Kinect, Order Up!, Chicken Blaster, Deal or No Deal for Wii, and multi-platform releases of titles for M&M's, Chrysler, Hello Kitty and Jeep. Zoo Games became indiePub Entertainment, Inc., in 2012.