Product of the Year is the only consumer product award that rewards innovation and is voted on by consumers. Product of the Year was created to champion innovative consumer packaged goods and give shoppers a shortcut to the very best new products on the market. It’s not only a prestigious award but a proven ROI tool. Over the past 28 years, our winners have enjoyed an average sales increase of 10-15%. There are three things that make Product of the Year completely unique: 1. With over 12,000 Britons voting on products,we conduct the country’s largest consumer survey on innovation. The people who vote on products are chosen by the leading research company TNS who make sure this sample fairly represents our country’s population. Unlike other awards, these people are not subscribers of a particular magazine or “professional” survey takers or mysterious “experts”. 2. Product of the Year is designed to reward innovation in consumer products 3. Product of the Year is not limited to a small category like cosmetics or food. All consumer packaged goods are eligible to participate because the ultimate purpose is to provide shoppers with a symbol that guides them to the best products in any category backed by the confidence of 100,000 other just like them. Winning products are announced in January each year and receive the right to use the POY seal in marketing communications for one year.