Picnic is a strategic brand consultancy with a clear objective: to help companies and their teams build purposeful brands, brands that have the power to add value in people's lives beyond products or services they sell. We aim to solve our clients’ strategic challenges through processes that help them grow, thus our value proposition: “Purpose-Driven Growth™”. Based on a deep-dive analysis of an organization and the context it operates in, as well as its Purpose and strategic pillars, we identify growth opportunities for the brands we work with. Most of our work is focused on three areas: Brand strategic definition, Coherent brand behavior through the different assets, and the Development of Innovation Strategies.