The rave7™ LCM Suite .... LCM??? It is a bit of a challenge to define or describe The rave7™ LCM (Life Cycle Management) Suite in 10 words or less, or within the framework of traditional web-based solutions like CRM, Marketing / Sales Automation, Multi-Channel Marketing (MCM), eCommerce, Help Desk or CMS (Content Management) . Each of these brings to mind a more or less standard set of features and functions, with a fairly clearly defined value proposition within the scope of their specialty. rave7™ is different - we think you will agree that it is a "good" different! It integrates all of the solutions mentioned above; it's a series of robust modules that work together to deliver a value proposition for you that is greater than the sum of its individual parts. And it does this without requiring you to go to the trouble and expense of cobbling together individual solutions and somehow linking independant databases! That's why we call rave7™ a Life Cycle Management (LCM) Suite, rather than a CRM, CMS, Help Desk or Marketing Automation solution. It integrates and automates every phase of communication, relationship building, transacting, and ongoing support with your key stakeholders. And The rave7™ LCM Suite does it securely and elegantly, leveraging a shared core of contact, content and communication management resources to support the full relationship life cycle. That's The rave7™ LCM Suite difference! Check out www.rave7.com for more detail.