Zulily was founded on a common spirit of scrappiness, creativity, collaboration, and quirk. From our very beginnings, moms have been the center of our universe. And, our aim has been to deliver the best online shopping experience for them. With exclusive daily deals, brand names and on-trend styles, and everyday value on a wide selection for all occasions, Zulily is an online superstore for moms that gives them permission to go fun shopping without breaking the bank.