Method Seven, Experience Optics (please don’t call them sunglasses). Sunglasses are about fashion, not function. You might squint less, but you don’t see better. Your eyes and brain must work harder to see and make decisions. We fixed that. Method Seven believes in purposeful performance eyewear, designed to create a harmonious equilibrium between what’s outside your eyes and inside your brain. It’s eyewear that carefully amplifies the visual stimuli your eyes need for your brain to be at its best while subtly diminishing the visual stimuli that are not helpful and often dangerous. We got our start in 2010 inventing the first optics for indoor grow rooms which have extremely harsh industrial lighting. We then took that science to fighter jet pilots introducing “noise canceling technology for your eyes,”using rare earth elements and nuanced filtering to separate signal from noise. Then we worked with top ultra athletes who run 240 mile races, the ultimate test of endurance, and designed a new high-contrast lens technology that works dawn to dusk, rendering trails in sharp detail allowing for faster, better decisions for unmistakable foot placement. We are a group of engineers, scientists, pilots, endurance athletes, and one grower, Dave, who has been in grow rooms for 20+ years. We make the most unique and specialized lenses for crazy small niches because we’ve learned: one size doesn’t fit all. If you want to be your best, you need the right lens for the precise conditions you encounter. We love designing specialized optics for challenging situations, but you don’t need to be a pilot, grower, or trail runner to appreciate great vision. We’ve revolutionized polarizing too and made a lens for the rest of us: the Sun_P, a partially polarized lens in what we have found to be the sweet spot of glare reduction (30% polarized) for a better life experience. It’s what we wear when we are driving, skating, or just hanging out.