Our purpose: "Bring inspiration and education to every Creative Entrepreneur® looking to create unique experiences of life for mankind.” Our vision: "Being the hotbed of Creative Entrepreneurs® that through successful business models bring differentiated experiences, services and products that transform and accelerate the hospitality industry and the economic development of Mexico." Our Manifesto: Everything we do, we do it bacause ... 1. We believe in creating EXPERIENCES: because they are the perfect medium to provoke emotions that contribute to our happiness and that of others. 2. We believe in supporting the CRAZINESS: because only the big dreamers can change the world. 3. We believe in DEFYING the established: because the only path to innovation is the continuous evolution. 4. We believe in finding and following our PASSION: because it brings out the best of ourselves and motivates us to achieve the seemingly impossible. 5. We believe in provoking the CONTAGION: because we find inspiration in diversity and in the emulation of the brightest leaders and industry experts. 6. We believe in the GLOCAL thinking: because we live in a world village where you have to think globally, but act locally. Our Promise: Create / Start / Transform It is the commitment to our students and graduates to help them experience three moments during their career.