In October 2019, ImeceMobil's roots have begun to sprout in Softtech with the aim of using current technologies in the field of digital agriculture correctly and spreading them to the base. Initially, it started to provide free meteorological information specific to the crop production fields. Afterwards, the crop-specific notification feature was introduced to its users for free of charge by breaking new ground in digital smart agriculture for the first time in Turkey. ImeceMobil, in the 1st quarter of 2020, by reaching more than 45 thousand users, intregrated with Financial Services such as Turkish Mercantile Exchange, İşBank, and many more. In the 2nd quarter of 2020, ImeceMobil introduced the stories section that interactive communication activities are carried out with its users. It also presented the Essential Balance calculation module, that users can enter livestock and crop production in detail to follow them on a monthly basis. Aiming to lower the raw material costs for farmers, ImeceMobil introduced Tender Based Raw Material Market Place feature at the end of 2nd quarter of 2020. For the first time in the agriculture / livestock sector, ImeceMobil launched a bidding platform with a unique workflow in a mobile environment in Turkey and the World. ImeceMobil’s mission is to become an agritech platform that enables anyone who is engaged in or wants to do agricultural work to benefit from all the state of art technology possibilities. ImeceMobil’s vision is to reach more than 50 percent of farmers in Turkey and be among the top 5 global digital agriculture platforms in the World. Currently, more than 110 thousand farmers use ImeceMobil for free.