Banananina is one of the first local fashion retail that focuses on fashion accessories.We started humbly in 2009 through a Multiply page and originally started by selling pre-loved items to our audience. In the span of 8 years, we have grown into a flagship store in Menteng (2012), e-commerce website (2016), pre-loved by Banananina (March 2017) and Seserahan by Banananina (July 2017). Today, we are mostly focus on selling ready-stock brand new items, while also offering their pre-loved collection. By having a flagship store in Jakarta CBD area, Banananina has set a differentiation and advantage in the market which most of the competition only doing business through online channels.