ITOM is an innovative menswear tech brand providing custom 'made-to-fit clothing, in styles that work for you'. Our mission is to deliver an intuitive, personalised shopping experience, made to order apparel, and a more sustainable approach to fashion. Our model is powered by machine learning & predictive analytics, to improve fit and inform on style, whilst delivering on an end to end personalised customer journey. Launching June 2022 www.itomlondon.com.