Cincinnati Experience is an independent organization created in 2014 to amplify the “Cincinnati Story” to national media. In recent years, the Cincinnati region has transformed itself, spurred by urban renewal investments, edgy residential developments, new restaurants and entertainment districts, contemporary hotels, expanding corporate headquarters and a thriving startup ecosystem. To capitalize on the positive momentum, Cincinnati Experience uses social media and national press outreach to enhance perceptions of the Cincinnati region as a world-class location for everything from business and innovation to start ups and quality of life. The organization is funded by a regional business and civic coalition.