The Gaibo Agency is an Australian digital agency focusing on locally-based Chinese and multi-cultural influencers. The agency also represents a number of brands in China such as the NGV (National Gallery of Victoria). We have recently launched Australia’s first app and digital platform to connect brands and the growing number of Chinese content creators and influencers based in Australia. The app, Gaibo Influencers, provides Australian brands access to a generation of affluent, young Chinese consumers in Australia. The platform connects to the key social media platforms used by Chinese and Asian consumers, including WeChat, Weibo, Xiaohongshu, BiliBili, Douyin, Youku and Instagram. Clients can upload briefs online via a desktop interface, which is then made available to view on the app by influencers who then respond to the briefs. Organising and proceeding with a campaign is then a direct communication between the client and influencer. The platform and app have been in development for over 16 months and will transform how brands can reach and engage with high-spending Chinese consumers. Whether a brand is looking to build awareness amongst the local Asian community, team up with local Chinese content creators for an event activation, or undertake an authentic product review, we have this country’s most powerful Chinese and Southeast Asian influencers at our fingertips. www.gaiboinfluencers.com The Gaibo Agency also has sales and marketing offices in Shanghai and Chongqing. The company has also launched Gaibo Translation, a integrated online portal for translations from English to over 19 languages. www.gaibotranslation.com