PDEdit Inbound Marketing helps IT companies produce valuable content to attract web site visitors, then engage and educate them over the lifecycle of their decision-making process until they ultimately become customers. While there are many players in the inbound marketing business, few – perhaps none – can claim the expertise in IT that PDEdit can. Paul Desmond, the principal of PDEdit, has been focused on writing and editing for an IT audience for more than 25 years. He has served as an editor for leading trade press publications including Network World, Redmond and Redmond Channel Partner and formed his own company in 2002 to serve that same IT audience. PDEdit Inbound Marketing offers complete inbound marketing services. We help clients attract traffic to their web sites, turn that traffic into leads, convert leads into customers and provide analytics to continually fine-tune the program. The key to success with any inbound marketing programs is, of course, the content. If you’re not producing something your intended audience wants to read, it simply won’t work. That’s what differentiates PDEdit Inbound Marketing – deep expertise in content specifically targeted at an IT audience.