OUR VISION A thriving motorcycle industry, where all stakeholders realize the benefits of a resurgence in participation from new and returning riders. OUR PURPOSE Grow the sport of motorcycling. CORE VALUES (What We Believe In): Safety • Responsibility • Integrity • Respect • Loyalty • Accountability • Courage • Excellence in Mentoring • A Lifelong Passion for the Sport of Motorcycling CODE OF CONDUCT (How We Behave): The United States Motorcycle Coaching Association has developed a Code of Conduct to ensure that USMCA certified coaches teach in a safe, efficient, and professional manner. OUR MISSION PILLARS • Build a nationwide network of coaches • Certify and empower coaches to represent the very best the industry has to offer • Collaborate with key industry partners to accelerate our impact OUR GOALS 250,00 new and returning riders by 2025 250 coaches certified by the end of Year 3 SPECIAL THANKS TO OUR SUPPORTERS Founding Partner: Husqvarna Motorcycles Motorcycle Partners: American Honda Motor Co., Inc. • Kawasaki Motors Corp., U.S.A. • Yamaha Motor Corporation, USA Premier Corporate Partner: Wells Fargo Commercial Distribution Finance Dealer Partner: Mountain Motorsports, LLC Coaching Partner: Champions Riding School, LLC Strategic Partners: National Powersport Auctions (NPA) • Motorcycle Industry Council (MIC) • Motorcycle Safety Foundation (MSF) • National Motorcycle Safety Fund Supporter Partners: Feld Entertainment • MX Sports • NPG National MX Promoters Group • American Motorcyclist Association • RoadracingWorld.com • MotoAmerica