Gray Associates provides the only academic Program Evaluation System for higher education: PES+. By combining software, data, and facilitated processes, PES+ enables institutions to make data-informed program decisions that strengthen relationships among faculty and administrators. Unlike labor market data providers, PES+ includes current, local data on student demand, plus jobs, skills, and competition for over 1,500 academic programs, not just those advocated by institutional stakeholders. PES+ corrects profound errors in many widely-used higher-education data sources. For example, IPEDS reports several hundred thousand online completions in the wrong states – the headquarters location of the institution; Gray puts them back in the markets where the students live. PES+ also provides easy-to-understand dashboards that use internal data to calculate program economics and track academic performance and diversity. PES+ enables collaborative, data-informed program evaluations that increase enrollment, strengthen financials, and increase DEI.