Instantly partner with other businesses, market directly to their customers and reward your customers with partner offers. Through XIRCLS, any business, anywhere in the world, can digitally collaborate with any other online and offline, allied (targeting the same customer) and non-competing business for guaranteed, genuine & real-time customer reach and customer retention. With XIRCLS, businesses can use the power of collaboration to run a perpetual retention strategy for their existing customers, while also ensuring genuine customer acquisition through their partner merchants. Presently, the XIRCLS network features merchants in categories such as fashion, jewellery, food, fitness and more.