The broadcast media industry is facing a radical change impacting its entire value chain and business models from content production, management, distribution to viewers consumption. Companies cannot afford to remain in geographical and market niches in an increasingly globalised, virtualised and commoditised environment. mediaSTRAT helps broadcast vendors and service companies eager to grow beyond their current position to access markets and regions. mediaSTRAT helps compnaies understand the eco system of the targets, identify the stakeholders, define and support the go to market strategy.