An experienced automotive marketing consultancy resource, for only when it is needed. Working alongside existing teams or independently, without the overhead costs of a permanent employee, to deliver a convenient and cost effective solution. With the reassurance of over 30 years’ automotive B2C and B2B marketing experience gained within dealers, manufacturers, marketing agencies and profitability specialists; across the UK, Europe, Asia Pacific and in the US. Laura Coase provides an ‘on demand’ service to meet the strategic or operational needs of a business operating in the automotive sector. An example of services offered: • Devising and implementing strategic marketing plans • Planning and effecting integrated on and offline tactical campaigns • Creating customer-centric marketing collateral • Supporting strategic marketing database and CRM assignments • Developing new websites from concept to launch • Co-ordinating thought leadership and PR content • Managing events and implementing legacy processes • Providing interim marketing team management