Copernicus is a marketing consultancy that integrates provocative consumer insights and relentless analytics to forge enduring connections between brands & customers. Copernicus was founded in 1993, with the mission of reinventing the way companies think about, practice, and evaluate marketing. With our data-driven approach to marketing strategy, Copernicus has helped hundreds of brands develop and launch breakthrough marketing campaigns. By acquiring Forbes Consulting Group in 2015, Copernicus is able to dive even deeper into the consumer psyche. By integrating our expertise in data analytics with Forbes’ expertise in psychology and applied neuroscience, Copernicus unlocks THE WHO, WHAT AND WHY of consumer behavior. We empower transformational strategies that connect cognitively, behaviorally and emotionally.