Natural State was founded as a new market approach in 2017, accumulating more than 20 years of project development and realization. The Natural State Method is about thoughtfulness and holistic value creation, combining traditional business development with Nordic societal-oriented business culture and Japanese nature-oriented business culture. It is designed to help you develop and realize ideas for a future-oriented and aware market. Today Natural State operates as a small group of purpose driven strategists with an expertise moving from operations and economics, to place building and branding. In addition to building self-initiated projects, we work with both public and private sector, locally and globally. Sometimes we also invest to help realize ideas we believe in.