Armada Publishing is a research and consulting firm. It specializes in conducting qualitative and quantitative market research that forms the foundation for powerful and successful marketing campaigns. The three principals of Armada have deep roots in politics and business. They like the political model...you need to win 51% on a date certain...and they love the challenge of helping business market their products to consumers. The Armada principals have worked in numerous Presidential campaigns, US Senate campaigns, for national parties and consulted in Fortune 500 companies in the United States, Europe, Latin America and Asia.