Naturally San Diego aims to serve and represent the natural- products industry throughout San Diego County. As a 501(c)6 nonprofit organization and business network, Naturally San Diego fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community. Naturally San Diego (NSD) has a 15-member founding board and is a locally founded and managed affiliate of the Naturally Network that has branches in Boulder, the Bay Area, Austin, and Chicago.