Arengee: Brand Identity. Strategy. Marketing. Branding is a passion, not a job. Like most people in our field, we love to get involved with the start of a new business – creating identity, developing strategies, launching to the target market, and growing the brand. But we can also apply the same passion, thinking and technique to re-energizing a brand and creating strategic marketing initiatives that will exceed your goals. More than 55 years of branding experience. Partners Richard Gearhart and Jeffrey Ringer have more than 55 years of marketing experience having worked with all types of businesses – mom and pops to nationally recognized brands; financial; healthcare; political (from presidential to locally elected officials); tourism; travel; hospitality; biz-2-biz; manufacturing; golf; retail (auto, furniture, men’s clothing); restaurants; economic development; municipal; events – we’ve forgotten more categories than we can remember. Don’t let the 55+ plus years of experience fool you into thinking we are an old-school marketing agency or one-trick pony. We are a nimble firm with relationships that include some of the best creative talent in the country. Using our experience to help our community. We also have a great deal of non-profit experience. In the past we have worked with the local Foodbank, countless charities and currently work with an Equine Rescue group, two local art shows, a museum foundation, local March of Dimes group, and more. Media is an integral part of the branding strategy. Not an afterthought. To complement our creative we have an exceptional media buying team. At Arengee, media buying is an integral part of our brand building process. It’s never a matter of obtaining a certain “reach” or “frequency” or arbitrary “cost-per-point”. Rather, media buying, much like the creative process is to elicit a response from the target audience. We want them to notice something or to buy something or do something.