PromaxUK, or PUK, is the British arm of PromaxBDA PUK is a uniquely British, not for profit organisation run by the marketing and creative leaders of all the major television networks and video content providers. It has a remit to inspire, educate and stimulate the British creative community and to move the industry forward. PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honouring excellence. Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.