nu-in grew from a desire to create a sustainable clothing brand, both fashion forward and affordable. nu-in is born out of necessity and with responsibility to protect our planet and its inhabitants. Having the lowest possible impact on the environment underpins every decision made. It’s simply a given. We have a simple mission: Fashion. Sustainably Driven. All while being affordable. But how, we hear you ask? For many reasons we will reveal over time, but first and foremost, we’re savvy with our buying model. Marrying data driven technology and our creativity, we ensure we produce what the consumer wants meaning there will be a limited number of items per design. There’s nothing to hide, in fact, we have everything to share. Education regarding our factories is actively encouraged, and when the world heals again, nu-in will be offering factory tours to see where and how products are made. We’re extremely proud of our process, people and product. We hope you will be too. Welcome to nu-in.