A new venture founded by three of the music industries key players, Paul Allen, Max Leader and Nathan Thursting, in partnership with Oliver Trethewey and Scott Harvey Nicholls of leading brand and marketing consultancy Romelle Swire, ALT Management caters for established artists and cutting edge new talent alike. With 40 years worth of combined experience in the industry, ALT‘s management team with their broad combination of skills, are uniquely placed to plan and execute bespoke career trajectories for their artists. This includes, but is not limited to, release strategies, global touring plans, remix and production plots, social network platform and online strategy management, sourcing publishing deals, rights management, PR development (radio / club / press / online, ) and beyond. Importantly, ALT's partnership with Romelle Swire means that they are uniquely placed to offer a focussed branding and marketing development strategy for their artists and their brands. ALT has quickly established itself with a reputation of being professional, creative, and innovative.