In 1970, Easyriders was established as a platform for motorcycle enthusiasts to immerse in the rugged, on-the-road lifestyle championed by the counterculture movement and greats including Steve McQueen, Peter Fonda, and Dennis Hopper. Issues of civil rights, the Vietnam War (and ensuing protests), political scandal, and the emerging generation gap fueled our obsession with wind-swept freedom and ingrained Easyriders with its overarching sense of rebellion. More than a magazine, Easyriders is a lifestyle.