We believe this is the best time to utilise emerging technology to accelerate the growth of humanity. We have chosen the battle to support Niche companies (especially start-ups) in reaching their full potential. We are also aligned with UN’ SDG Goals and donate a percentage of our profit towards the education of underprivileged communities. Right now, our entire focus is on building the next best thing in Marketing spend optimisation analytics space. Our solution “Marketu” provides technology-enabled analytics solutions in marketing and sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”. Furthermore, Marketu provides users with access to calculations and algorithms used at different stages of the Marketing Mix journey, giving a more insightful view of the path their data takes to reach the insights they present.