SARA's role is to promote, develop and empower the reward profession in South Africa, and to ensure that Reward specialists and managers, human resources professionals and executives dealing with and responsible for Reward management, have the skills, confidence and passion for the reward discipline to make a significant difference in the way organisations position themselves to achieve their strategic objectives. SARA plays a key role in the professional development of Reward professionals in South Africa through its internationally recognised training and internship programmes. Since its inception in 1997, SARA has grown from strength to strength. SARA's head office is based in Johannesburg with branches in KwaZulu Natal and Cape Town to serve our members nationally. The SARA membership listing includes corporate firms, government service and State Owned companies. Most organisations listed on the Johannesburg Stock Exchange are corporate members of the association and our individual membership listing exceeds 3500.