HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. Mission The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue. Values Our values show in all we do – from the development of activities to communication with our members and partners. engaging enabling connecting HSMAI Region Europe Service Pledge We pledge to provide transparent and neutral environments We pledge to drive personal and professional growth We pledge to be your industry point of reference We pledge to provide you with cutting edge tools to grow your business We pledge to go above and beyond to engage you