The Hook, California’s first-ever Cannabis Outlet, is located in the heart of Santa Cruz surf culture – directly off HWY 1 at 41st Avenue. The Hook is more than just a dispensary – It’s a way of life. We believe that laughter and play are the best medicines and that the most magical moments happen outside of “the comfort zone”. We take pride in our mission to serve quality cannabis at “friendly neighbor” prices. Our model is fueled by the strong, collaborative relationships we have built with our trusted partners. We guarantee high vibes at low prices so you can feel confident in the quality of the products while you save money. We hope our vision and creativity inspire you to view life with a sense of light-heartedness, to live your most fulfilling life, and to enjoy cannabis as a tool to elevate your overall physical, mental, and spiritual well-being. We celebrate all that cannabis is, what it represents, and its positive impact over time.