Light Years Ahead (LYA) is a full service public relations and marketing firm specializing in beauty, health, parenting and lifestyle products and services. LYA is headquartered in Los Angeles with offices in New York City, Kansas City, Dallas/Fort Worth and Miami. OUR DISTINCTIVE ASSETS LYA prides itself in being an agency of peers. Each staff associate possesses a formidable background in sophisticated marketing and PR programming, extensive Internet strategic planning skills, and direct response support. Experience, skill and imagination ensure that exceptional creative ideas are consistently brought to the table. WHAT LYA creates dynamic, sales-driven PR campaigns that produce stellar results in the most cost-effective ways. We have helped large corporations launch new products with meaningful brand-building programs that establish and maintain solid media visibility. Conversely, we have been very successful in putting fledgling companies well on their way to a strong, exciting presence in all areas of the media. Brand-building means increased profitability. LYA has helped make its clients some of the most profitable and respected in their fields. WHERE Understanding the individual marketing needs of each client, LYA is highly experienced in inspiring the media to take note on the local, regional and national levels. No matter where the message needs to be delivered, LYA will create a direct line to target audiences by maximizing clients’ media exposure. We cultivate and maintain strong, lasting media relations and have up-to-minute database resources to help keep those relationships solid. WHEN Effective PR outreach goes way beyond press relations. Tremendous results require unbridled passion and the ability to be in the right place at the right time. Whenever possible, LYA distinguishes and aligns its clients’ campaigns with topical news and events that help cut through the media clutter and fatigue factor.