Insane Gorilla was born in the ANZInnovyzStart accelerator program. Our mission is to support game developers, to help them make the best games possible, and to help them maximise their revenues. To achieve this we are building an online community of gamers and game developers, which allow us to offer a range of services. We collect demographic data from gamers, and we allow developers to upload their games, with specific questions for the gamers to answer. The gamers download the games and answer the questions. We then send the data back to the developers. This allows us to offer two initial services, usability testing, and market testing. This will be just the beginning, we have another 10+ services planned to further aid developers.