The world around, B-schools are pumping out management graduates analogous to a factory pumping out products. These graduates are then sent out into the market, to be trained individually by the companies that decide to employ them. More and more of a gap has become apparent between the requirement of the brands in the market and the calibre of Management professionals graduating B-schools year after year. This is where the Mercatus Institute comes in - to bridge this gap. An education platform brought to you by professionals that prepare management graduates to take on current marketing challenges. Mercatus Institute aims to give individuals access to the knowledge of professionals at the top of their field, with years of experience and wisdom of marketing under their belt. With its online platforms, we hope to create a mix of core courses & hyper-specific niche courses that ensure that we become an everlasting resource for any individual throughout their professional career. With the help of this online platform, we hope to reach students in the developing markets who would not normally have access to this type of content and to prepare them for the challenges they will face in their professional lives.