Jewellery with Soul Mads Heindorf is a present day alchemist. He masters the noble art of transforming our precious souls into jewellery of highest carat. A piece of jewellery from Mads Heindorf is a hand-made symbol of the things that are most important to each individual. In order to underpin the personal touch we often use our customers' own gold and silver to create new jewels with an old history. It doesn't get more personal than that.