Hot Import Nights (HIN) produces must-attend indoor/outdoor festivals around the world that celebrate the convergence of cars, tech, and pop-culture in a lights-out, nightclub atmosphere. Since 1997, the Company has launched iconic brands such as SCION, NOS, and FAST & FURIOUS to name a few. Brand partnerships with HIN instantly open the door to a discerning demographic of Gen-x, Millennial, and Gen-z Tastemakers, Hypebeasts, Lifestyle Influencers, Key Opinion Leaders, Creators, Innovators, and Social Media Savvy Attendees who appreciate the chance to connect both digitally and at live events with products and presentations. HIN fans can also connect about cars, music, fashion, art, pop-culture, social stars, entertainment, esports, and more on the HIN Global Digital Platform, which extends the Company’s global reach to well over 1B impressions/year.