A Italian premium haircare brand made by passionate people for inspired hairdresser. Founded in 1975 and based on the values of a family business, today, thanks to its own formulation and production technologies, it is considered a leader in the creation of functional and effective professional products. An ethical choice to offer products of the highest quality while respecting the environment and the people who live in it. A new path towards the philosophy of “clean beauty”, where the focus is on less is more.