People by Mimi is a recruiting approach driven by the model of Product-Led Growth(PLG). In other words: People-Led Growth. (PPLG) PLG is essentially a G2M approach which focuses on organic adoption of a product and away from cold selling as the initial entry to market. Hiring when done People-Led, is intuitive and simple. Inspired by Nathan Burke- a PLG master, we are now applying PLG to human capital. Good methods should always be true and simple. Never complicated and heart-wrenching. You’ll hear more in our ebook debuting at Blackhat #: “How To Make Your Startup Irresistible to the Perfect Candidate and Make Them Want You. Bad.” One of the most elusive and essential elements of startup growth is building your team of real people. It should be simple and enjoyable for everyone involved.