Behind every household brand is a fresh idea, and this one starts out with even fresher fruit shakes. Known as the country’s pioneer of fruit shakes and juices in a cup, Fruit Magic has been around for over two decades when Arielle saw the opportunity to shake things up with contemporary cold-pressed juicing. Sharing the same passion for health and well-being is her father Alan, President and CEO of the company, who was more than willing to take the plunge. In comes Pure Nectar, a product rooted in innovation yet with the same advocacy for a healthy lifestyle. Our founders believe that nourishment is the secret to a happy life, and they aim to share this secret with you through Pure Nectar. Now with over 300 distribution outlets in Metro Manila and global expansions in Singapore and Brunei, there is no stopping this evolving brand from inspiring more on-the-go people to lead healthier, happier lives.