DUP works for the Independent Danish music - from creation to success - in Denmark and abroad. DUP is a non-commercial interest organization for independent record labels in Denmark. DUP helps promote and develop the growth layer in Danish music and is a culture-bearing association, whose most prestigious role is to create the best possible conditions for artists and record labels, often run by idealists and entrepreneurs. The organization has existed since 2002 and since then it has worked to strengthen the growth-layer of Danish music.