Know your audience. Not just as a demographic. Not just their zip codes. Not as a faceless archetype. Know the people. Understand them and the ecosystem they inhabit. Build decades of credibility. Stay fresh. Stay relevant. Surprise and delight your readers. This formula is what makes the Nob Hill Gazette different. We’re more than San Francisco’s most important luxury lifestyle magazine; we are the publication-of-record for the City’s social, cultural and philanthropic activity—for 40 years and counting.