OTUR (pronounced Or-Ter) was established by David Dowling after spending over twenty years as senior sales management professional in highly competitive business to business environments. During his time, he noticed that there were a large number of excellent sales training and mentoring companies that aimed their services at sales teams, but very few that addressed the core issue of stimulating sustainable growth through the integration of 'real world' processes and opportunity management. OTUR understands that companies often have the most talented sales people in their industry but that they can still fail to be aligned with the company's goals and expectations, much of this failure is due to poor forecasting, CRM uptake and the ability to assure revenue. OTUR implement processes that can mitigate these misalignments and give senior management the revenue assurance that will enable great informed business decisions and strong growth going forward. So whether your company is a start-up wanting to avoid the pitfalls your competitors may have fallen into, an established SME who wishes to drive growth or a company who wants to get more from their international sales teams, OTUR takes the hope out of business to business selling and replaces it with reality.